Adventure-loving mom to one fierce, fiery daughter and a sweet, super talkative little boy. Wife to my mountain-biking, oh-so-dreamy high school sweetheart. Dog mom to many-a-foster-fail. Former French & English teacher, now writer of all the things.
My passions include podcasts, especially those of the true crime genre, red wine, olives by the jar-full, and travel. I once planned a multi-week trip for a group of six girls, from western France to the Greek Isles and back – pre-smartphone!! Honestly, looking back, I have no idea how I pulled that off. Where there’s a will … ?
After decades of writing and teaching the “shoulds” of the English language, I’ve embraced the much more exciting world of conversational, approachable copy.
The kind that speaks to real people, like real people speak.
Linguistics nerd through and through, I have a keen eye for grammatical errors and typos, yet a pragmatic and rebellious streak that tells me when to throw the rules out the window.
And even though I pride myself on writing to create real human connection, I’ve been trained in the world’s best conversion copy techniques. The kind that help you (ethically!!) show your ideal clients how and why YOU have the solution they are seeking.
I’m known for almost magically nailing a client’s unique voice — something I very much attribute to my intuitive nature.
Copy that converts. Words that connect with ideal clients. Emails that engage. Content that promotes conversation.
When you hire me, you get relatable. You get approachable. You get effective.
My job as your copywriter is to plan and develop your online content so you have more time to operate in your zone of genius… with the exact client you WANT to work with.