Author name: Leigh Ann Zerr

I’m Leigh Ann! Adventure-loving mom to one fierce, fiery daughter. Wife to my mountain-biking, workout-addicted high school sweetheart. Dog mom to many-a-foster-fail. Former French & English teacher, now writer of all the things. My passions include podcasts, especially those of the true-crime genre, red wine, olives by the jar-full, and travel. I once planned a multi-week trip for a group of six girls, from western France to the Greek Isles and back – pre-smartphone!! Honestly, looking back, I have no idea how I pulled that off. Where there’s a will … ? After decades of writing and teaching the “shoulds” of the English language, I’ve embraced the much more exciting world of conversational, approachable copy. The kind that speaks to real people, like real people speak. Don’t get me wrong, I love me some grammar. I can spot an error/typo/misusage a mile away. Sometimes, I just don’t care tho 🤷 Linguistics nerd through and through, I have a keen eye for grammatical errors and typos, yet a pragmatic and rebellious streak that tells me when to throw the rules out the window. People consume content at lightning speed these days. Scroll, skim, click, double tap. Ain’t no one got time for stuffy grammar rules. Screw the prepositions, let’s end all our sentences with emojis❗️💃😉

6 Core Social Posts Every Online Business Owner Needs

Take the guess-work out of what to post and drive authentic connection Do you have a love/hate relationship with social media? I think most people do these days, but as an entrepreneur, it’s pretty much unavoidable. If you want to reach your audience, chances are, they’re on social media. The key to reaching them is by …

6 Core Social Posts Every Online Business Owner Needs Read More »

Authentic Conversion Copywriting That Connects

Why I Don’t Call Myself a Conversion Copywriter (even though my copy converts) Conversion copywriting is important, but it’s not the end-all, be-all for successful online entrepreneurs. I know, I know. You’re probably already arguing with me, but here’s the thing: Copy that connects is far more important than copy that converts.  Let me explain.  …

Authentic Conversion Copywriting That Connects Read More »

Copy in a Day: How a VIP Copywriting Day Works

https://calendly.com/leighannzerr/30minYou know your online business’s copy needs some work. An updated welcome sequence, web copy that reflects your newest offers and client transformations. You need that sales page you’ve been avoiding written sooner than you’d like to think. Girl, quit staring at your blinking cursor! You do not have to DIY this! What you need …

Copy in a Day: How a VIP Copywriting Day Works Read More »

How to Get the Most Out of Your Email Welcome Sequence in 2021

First impressions are everything, right? At least that’s how the cliche goes. If you’ve been around the online business world for any length of time, it should come as no surprise that email marketing is EVERYTHING.   Well, not literally everything. But it can play a damn big role in your lead generation and overall …

How to Get the Most Out of Your Email Welcome Sequence in 2021 Read More »

Blog Brainstorm Bonanza! Plan a Full YEAR of Blog Content—Today!!!

You KNOW regular blog content is a good idea.  So what’s stopping you? I’m gonna go out on a limb here and guess it’s one or both of these: →I have no idea what to write about. Girl, I’ve got a plan for a full YEAR’s worth of topics. →I don’t have time to plan/write/publish/do …

Blog Brainstorm Bonanza! Plan a Full YEAR of Blog Content—Today!!! Read More »

How to Repurpose Content: 27 Ways to Build Your Authority and Boost Your Sales With Repurposed Blog Content

Learn how to repurpose content, starting today People consume content in a TON of different ways. Some people love listening to podcasts while doing dishes. Other people prefer scrolling through social media while lounging in bed. Some like to skim email content while taking mini brain breaks at work.  The thing about content is that …

How to Repurpose Content: 27 Ways to Build Your Authority and Boost Your Sales With Repurposed Blog Content Read More »

Yes. Your Online Business Needs a Blog, Like Yesterday

It still surprises me how often I hear online business owners question the need for a blog. But I don’t care about ranking on Google. I get all my leads from referrals/ads/my Facebook group.  Blogs are old news—all the leads come from TikTok/Reels/fill-in-the-blank new platform… I DON’T HAVE TIME TO WRITE BLOG CONTENT.  I hate …

Yes. Your Online Business Needs a Blog, Like Yesterday Read More »

Scroll to Top