You KNOW regular blog content is a good idea.
So what’s stopping you?
I’m gonna go out on a limb here and guess it’s one or both of these:
→I have no idea what to write about.
Girl, I’ve got a plan for a full YEAR’s worth of topics.
→I don’t have time to plan/write/publish/do all the things.
SAME. But really, once you have your year-long content roadmap figured out, half the battle is already won.
Are you ready? Let’s do this!!
Why You Need Consistent Blog Content for Your Online Business
Consistent, high-quality blog posts are your ticket to more visibility and major authority-building in your niche. More visibility + more authority = major 💰💰💰
In case you’re a numbers nerd (no shame) here ya go. I get it, by the way, I’m a Missouri girl. Our state is the Show Me state—it’s in my blood to produce evidence. So here are some stats to satisfy you:
With consistent blogging, you are likely to:
Earn 55% more website visitors
Generate 67% more leads per month
Earn 13x more ROI *(according to Hubspot—check it out if you don’t believe me)
Apart from the statistics, just think for a moment about your experience as a consumer. Let’s say you’re looking to hire an accountant to help you with tax prep. You head to Potential Accountant #1’s website. It has a benign home page, a basic about page, and a brief overview of services. Pretty straightforward, nothing noteworthy.
You click over to Potential Accountant #2’s website. It has a similar home + about page, the services sound about the same, but then you click on the blog. And there begins your rabbit hole.
Do You Really Need to Hire an Accountant?
10 Signs Your Taxes Are a Mess
15 Steps to Take at Year-End to Ensure Accurate Books
Do These 6 Tasks Quarterly to Be Ready for Tax Season
How to DIY Your Taxes Confidently—And When You Shouldn’t
How much more confidence would you feel in that second accountant?? How much more heard would you feel? Personally, I would know right off the bat that this person understands my situation, can empathize with it, and has a solution.
I’m contacting the second person, hands down. How about you?
Your Business Can Gain Trust With a Quality Blog
It just will. If you want to establish yourself as an industry expert worthy of trust, but you don’t know what to write about, I got you. Keep reading, friend!
By the end of this post, you’ll be able to:
⭐Identify the exact topics your target audience craves
⭐Select blog content ideas that will help you rank on Google, without spending money or hours of research on SEO optimization
⭐Map out a full year of blog content to increase visibility and build your authority within your niche
When you get consistent with publishing your blog content, you open up a world of content possibilities.
Plan a Year’s Worth of Blog Content in a Single Afternoon—No Keyword Research Rabbit Holes Required!
Your guide to planning a year-long blog content calendar full of content your audience craves
After following my simple guide to quick and effective topic generation, you’ll walk away with enough content ideas to publish a weekly blog, keeping your brand top of mind and relevant to your audience.
Benefits of Consistent Weekly Blog Content:
Build your authority as an industry expert/leader
📍Increase your visibility on search engines
📍Provide core content to repurpose across social media and other platforms
📍Grow your brand awareness
📍Earn the trust of your audience
Okay, now onto the content formula!
Step One: Know Your Goals
Publishing content for the sake of publishing content is, well… pointless. Also a GIANT waste of time, which we all know is in short supply these days.
When crafting content plans for my clients, I always keep these two goals in mind:
👉Offer VALUE to the audience. Educate them, offer your services, and empathize with their problems.
👉Showcase your brand as relatable + relevant. Strive to become top-of-mind for your ideal client. The best way to do this is to allow personality to come through your copy loud and clear—your personality and that of your company as a whole.
Step Two: Figure Out What Your Audience Craves
Yes, you can definitely benefit from diving into the minutiae of SEO research and optimization. But frankly, a lot of business owners hear “SEO” and immediately want to plug their ears.
Personally, my eyes glaze over when I start down the SEO keyword research rabbit hole. Search volume, SERP, long-tail, short-tail, cost-per-click, backlinks…
Blah, blah, blah.
I write for HUMANS, not algorithms. #sorrynotsorry
Step Three: Plan That Content!
Now that you have a clear picture of the topics/FAQs/problems your audience is talking about, let’s get down to the planning business.
Remember, at the end of this, you are going to have FIFTY-TWO specific blog topics to serve your audience and build your authority. It’s gonna take us a little math to get there.
Now, clearly I’m not a numbers person (who has two thumbs and tested into remedial math in college? 👋)… but please don’t throw too much shade when I tell you my content planning method is based on math.
It’s the easy kind of math, I swear!
Like, remedial-level math, in fact.
Every year contains 52 weeks, which are broken up into four quarters.
Each quarter has 13 weeks.
Using my planning formula, you’ll cycle through TWELVE basic types of blog posts.
But wait, that gets me to 48 posts. What about the other 4 weeks of the year? While you’re right to be skeptical of my math skills given my earlier disclosure, I promise I have a plan for this discrepancy.
Ready? Let’s do this!!!
My top strategies for generating blog content ideas for real humans:
#1: Snoop on your top 3 competitors. Visit their blogs to be inspired. MAJOR DISCLAIMER: Inspired ≠ Copy/Paste. That’s called plagiarism and it’s a really good way to earn an awful reputation. Don’t do it. Find 3 topics you can blog about.
Ask your audience what they want to read about. Poll your FB group, ask in your IG stories, send an email survey to your list. Set up some focus groups or coffee chats. Identify 3 specific questions you can blog about
Be a lurker—what questions are they asking on social media? What advice are they seeking? Observe what topics get the most traction online. What 3 general topics come up over and over again in your social media circles?
Search top podcasts in your niche—what show topics can you turn into content for your blog? Write out 3 ideas.
Google it! Google’s predictive text gives you some good insights into what people are searching for. Also check out Google’s “People also ask” section for topic ideas. Jot down 3 ideas or questions that Google suggests.
Create a step-by-step how-to guide for your industry. For example, These 7 Steps Will Take Your Business From 5k to 10k Months. Brainstorm 3 how-to guides you could share with your audience.
These are just a few of the many topic-generating ideas I have for you. To get the complete year-long list, download here:
I’ll leave you with a few bullet points to consider as you brainstorm:
I’ll leave you with a few bullet points to consider as you brainstorm:
- Pinterest predictive search
- Interview industry experts
- Share client testimonials/transformation stories
- Blog about business milestones + successes
- Highlight your core offers
- Publish a resource roundup
- Highlight your team or your business story
- Profile who exactly your services are for (and who they aren’t for)
- Address common objections
- Create seasonal content
- Incorporate national days + holidays
Again, I’ve created a FREE workbook just for you, giving you space to jot down concrete ideas for your next YEAR’S worth of blog posts. Give it a click and start making magic happen:
Step Four: Execute Your Plan
To make this plan a reality, you need to know how you’ll make it happen. In a nutshell, you have to take the following actions to publish your blog posts:
- 👉Write the first draft.
- 👉Edit the content.
- 👉Revise as needed.
- 👉Add in relevant links.
- 👉Add relevant graphics, stock photos, etc.
- 👉Upload to your blog platform.
- 👉Promote via social channels.
It sounds like a lot, and to be honest, blogging can be a full-time job in itself. Take a look at the list above and decide what your least favorite task is. Do you hate messing with graphics?
Do you love to write but have trouble with typos? Hire a proofreader!
Hate the writing part of it? Find a copywriter who understands your brand and voice.
Do you have a love/hate relationship with tech? Find a blog manager to upload and do all the techy things!
The hard part is already done: you’ve compiled a year’s worth of blog content. Now it’s time to delegate and make it happen!
What questions do you have about the topic generation stage of blogging? Stuck staring at a blank google doc? Drop a comment and I’ll help you work through your blocks!